India’s AdTech landscape is vibrant with innovative startups leading the charge in digital advertising and marketing technology. InMobi stands out as a pioneer in mobile advertising, offering advanced solutions globally since its inception in 2007. Amagi has revolutionized targeted advertising on TV and OTT platforms through its cloud-based SaaS technology, while CleverTap and MoEngage provide robust mobile marketing automation platforms, enhancing user engagement and retention. Affle leverages data-driven technologies for mobile marketing and consumer intelligence, catering to a global clientele. Digital Vidya plays a crucial role in shaping AdTech professionals through its digital marketing education programs. Madhouse India, a part of WPP Group, specializes in mobile advertising solutions, and AdPushup optimizes web publisher revenue through automated ad testing. Taboola offers content discovery and native advertising solutions globally, while Vizury (now part of Affle) excels in personalized marketing strategies using AI. Together, these startups exemplify India’s prowess in leveraging technology to innovate and disrupt the digital advertising ecosystem.
1.InMobi:
| Startup | Founded | Description | Products/Services | Location |
|---|---|---|---|---|
| InMobi | 2007 | Mobile advertising platform | Mobile advertising, data analytics, marketing solutions | Bengaluru, India |
- Founded in 2007, InMobi is one of India’s leading AdTech companies, known for its mobile advertising platform and solutions.
- It offers various products including advertising formats, data analytics, and mobile marketing solutions.
- InMobi has a global presence and is recognized for its innovative approach in mobile advertising.
2.Amagi:
| Startup | Founded | Description | Products/Services | Location |
|---|---|---|---|---|
| Amagi | 2008 | Cloud-based SaaS for broadcast and OTT advertising | Targeted TV and OTT advertising solutions | Bengaluru, India |
- Founded in 2008, Amagi provides cloud-based SaaS technology for broadcast and targeted advertising.
- The company focuses on delivering targeted TV and OTT (over-the-top) advertising solutions.
- Amagi has expanded its footprint globally and continues to innovate in the AdTech space.
3.Vizury (Now part of Affle):
| Startup | Founded | Description | Products/Services | Location |
|---|---|---|---|---|
| Vizury | N/A | Personalized marketing solutions (part of Affle) | AI-driven strategies | Bengaluru, India |
- Vizury was known for its personalized marketing solutions using machine learning algorithms.
- Acquired by Affle in 2018, Vizury’s technologies are integrated into Affle’s mobile marketing platform.
- It specialized in retargeting and user engagement strategies across various digital channels.
4.CleverTap:
| Startup | Founded | Description | Products/Services | Location |
|---|---|---|---|---|
| CleverTap | 2013 | Mobile marketing automation | Analytics, segmentation, engagement tools | Mumbai, India |
- 5CleverTap offers a mobile marketing platform that helps businesses retain users and maximize engagement.
- Founded in 2013, it provides analytics, segmentation, and engagement tools for mobile apps.
- CleverTap is known for its customer-centric approach and AI-driven solutions.
5.MoEngage:
| Startup | Founded | Description | Products/Services | Location |
|---|---|---|---|---|
| MoEngage | 2014 | Customer engagement platform | Analytics, campaign orchestration | Bengaluru, India |
- MoEngage is a customer engagement platform founded in 2014, offering personalized messaging and automation.
- It provides analytics, segmentation, and campaign orchestration across multiple channels.
- MoEngage serves various industries including e-commerce, travel, and finance.
6.Affle:
| Startup | Founded | Description | Products/Services | Location |
|---|---|---|---|---|
| Affle | 2006 | Mobile marketing technology | Consumer intelligence, mobile advertising | Gurugram, India |
- Affle is a mobile marketing technology company that specializes in consumer intelligence and mobile advertising.
- It uses data-driven solutions for targeted mobile ad campaigns and user engagement.
- Affle has expanded its operations across Asia, Middle East, and North America.
7.Digital Vidya:
| Startup | Founded | Description | Products/Services | Location |
|---|---|---|---|---|
| Digital Vidya | 2009 | Digital marketing education | Training programs, certification | New Delhi, India |
- Digital Vidya is an educational startup that offers digital marketing training and certification programs.
- Founded in 2009, it has trained professionals in digital advertising and marketing strategies.
- Digital Vidya plays a significant role in developing skilled professionals for the AdTech industry in India.
8.Madhouse India (Part of WPP):
| Startup | Founded | Description | Products/Services | Location |
|---|---|---|---|---|
| Madhouse India | N/A | Mobile advertising network (part of WPP) | Rich media, video ads | Mumbai, India |
- Madhouse India is a mobile advertising network acquired by WPP Group.
- It offers mobile ad solutions including rich media, video, and native advertising formats.
- Madhouse India operates as part of WPP’s network, leveraging its global reach and resources.
9.AdPushup:
| Startup | Founded | Description | Products/Services | Location |
|---|---|---|---|---|
| AdPushup | 2014 | Revenue optimization platform | Ad layout optimization, A/B testing | Noida, India |
- AdPushup is a revenue optimization platform for web publishers, helping them increase ad revenue through automated A/B testing and ad layout optimization.
- Founded in 2014, it focuses on improving ad performance without compromising user experience.
- AdPushup serves publishers globally and is known for its data-driven approach to ad optimization.
10.Taboola:
| Startup | Founded | Description | Products/Services | Location |
|---|---|---|---|---|
| Taboola | 2007 | Content discovery platform | Native advertising, content recommendations | Mumbai, India |
- Originally founded in Israel, Taboola operates globally and has a significant presence in India.
- It offers a content discovery platform that helps publishers and advertisers reach targeted audiences.
- Taboola provides personalized content recommendations and native advertising solution.
frequently asked questions (FAQs) along with their answers about the top 10 AdTech startups in India:
1. InMobi
Q1: What does InMobi specialize in?
A1: InMobi is a global mobile advertising platform that offers solutions for mobile advertising, data analytics, and marketing services.
Q2: Where is InMobi headquartered?
A2: InMobi is headquartered in Bengaluru, India, with a global presence.
2. Amagi
Q1: What does Amagi provide?
A1: Amagi provides cloud-based SaaS technology for targeted advertising on TV and OTT platforms.
Q2: When was Amagi founded?
A2: Amagi was founded in 2008 and is headquartered in Bengaluru, India.
3. CleverTap
Q1: What does CleverTap offer?
A1: CleverTap offers a mobile marketing automation platform with analytics, segmentation, and engagement tools for apps.
Q2: Where is CleverTap based?
A2: CleverTap is based in Mumbai, India, and was founded in 2013.
4. MoEngage
Q1: What is MoEngage known for?
A1: MoEngage specializes in customer engagement through analytics and campaign orchestration across various channels.
Q2: When was MoEngage established?
A2: MoEngage was founded in 2014 and has its headquarters in Bengaluru, India.
5. Affle
Q1: What does Affle focus on?
A1: Affle is a mobile marketing technology company known for consumer intelligence and mobile advertising solutions.
Q2: Where is Affle headquartered?
A2: Affle is headquartered in Gurugram, India, and was founded in 2006.
6. Digital Vidya
Q1: What does Digital Vidya do?
A1: Digital Vidya provides digital marketing education and certification programs.
Q2: When was Digital Vidya established?
A2: Digital Vidya was founded in 2009 and is based in New Delhi, India.
7. Madhouse India (WPP)
Q1: What is Madhouse India known for?
A1: Madhouse India, part of WPP Group, is a mobile advertising network offering rich media and video ad solutions.
Q2: Where is Madhouse India located?
A2: Madhouse India operates primarily from Mumbai, India.
8. AdPushup
Q1: What does AdPushup specialize in?
A1: AdPushup is a platform for optimizing web publisher revenue through ad layout optimization and A/B testing.
Q2: When was AdPushup founded?
A2: AdPushup was founded in 2014 and is based in Noida, India.
9. Taboola
Q1: What does Taboola offer?
A1: Taboola provides a content discovery platform for publishers and advertisers, focusing on native advertising and content recommendations.
Q2: Where is Taboola headquartered?
A2: Taboola was founded in 2007 and is headquartered in Mumbai, India.
10. Vizury (Affle)
Q1: What does Vizury specialize in?
A1: Vizury, now part of Affle, offers personalized marketing solutions using AI-driven strategies.
Q2: Where is Vizury based?
A2: Vizury has its headquarters in Bengaluru, India.