India’s startup ecosystem, with over 1.2 lakh startups recognized by Startup India in 2025, is a global powerhouse of innovation. For emerging startups, securing media coverage is a game-changer, driving visibility, investor interest, and credibility. A 2024 Inc42 report noted that 60% of startups featured in media saw a 25% spike in website traffic, while 35% reported increased funding inquiries. This article highlights 10 Indian news portals that actively feature emerging startups, offering founders a platform to share their stories, innovations, and impact. With insights, pitching tips, and data-driven trends, this guide empowers entrepreneurs to amplify their reach.
Table of Contents
Why News Portals Matter for Emerging Startups
News portals provide a stage for startups to showcase their solutions, connect with audiences, and attract stakeholders. Unlike traditional PR, these platforms often have accessible submission processes, making them ideal for early-stage ventures. From funding updates to founder interviews, these portals cover the grit and glory of India’s startup journey, particularly for sectors like AI, fintech, and cleantech.
Top 10 Indian News Portals Featuring Emerging Startups
Below is a curated list of 10 Indian news portals known for spotlighting emerging startups, with their focus, reach, and submission details:
| Platform | Focus | Website | Reach (Monthly) | Key Features |
|---|---|---|---|---|
| YourStory | Entrepreneurship, changemakers | www.yourstory.com | 12M+ | Inspirational stories, funding news |
| Inc42 | Tech, D2C, startup ecosystem | www.inc42.com | 10M+ | In-depth analysis, D2CX programs |
| India News Bulletin | Business, startups, tech | www.IndianewsBulletin.in | 1M+ | Startup interviews, innovation focus |
| IndianStartupNews | Regional startups, funding updates | www.indianstartupnews.com | 1M+ | Niche and regional startup stories |
| StartupReporter.in | Emerging startups, insights | www.startupreporter.in | 2M+ | Early-stage startup coverage |
| Economic Times Startups | Funding, IPOs, business trends | economictimes.indiatimes.com | 15M+ | High credibility, corporate audience |
| Entrackr | Tech, e-commerce, fintech | www.entrackr.com | 1M+ | Actionable insights, funding reports |
| Startup Bytes | Founder stories, growth tactics | www.startupbytes.in | 1M+ | Tactical content for early-stage founders |
| VCCircle | Venture capital, startup investments | www.vccircle.com | 0.8M+ | Financial and funding focus |
| TechPluto | Tech startups, product launches | www.techpluto.com | 0.7M+ | Emerging tech and startup showcases |
1. YourStory
YourStory (www.yourstory.com), India’s leading startup platform, reaches 12 million readers monthly. It features stories like Swiggy’s delivery partner initiatives, emphasizing human impact. Submit via their “Share Your Story” form, focusing on inspirational narratives.
2. Inc42
Inc42 (www.inc42.com) covers tech and D2C startups, reaching 10 million readers with 13,000+ stories annually. Their D2CX Foundations program mentors founders for media exposure. Pitch via the “Get Featured” section with data-driven insights.
3. India News Bulletin
India News Bulletin (www.IndianewsBulletin.in) reaches 1 million readers, covering startups and tech innovations. Their feature on HAKS’s National Young Chef Competition 2025 partnership highlights their scope. Submit via email (indianewsbulletinqitech@gmail.com) or their website form.
4. IndianStartupNews
IndianStartupNews (www.indianstartupnews.com), based in Raipur, focuses on regional startups, reaching 1 million readers. Their coverage of Nuvie’s $450,000 seed round showcases accessibility. Submit via their website form, emphasizing regional impact.
5. StartupReporter.in
StartupReporter.in (www.startupreporter.in) reaches 2 million readers, championing early-stage startups. Their feature on a cleantech startup’s waste solution stood out. Submit via their website form with a clear value proposition.
6. Economic Times Startups
Economic Times Startups (economictimes.indiatimes.com) reaches 15 million readers, covering funding and IPOs. Their feature on Namma Yatri’s multimodal transit feature shows their range. Pitch via PR agencies or the editorial desk.
7. Entrackr
Entrackr (www.entrackr.com) provides actionable insights for tech and fintech startups, reaching 1 million readers. Their weekly funding reports, like the July 2025 $194M roundup, are valuable. Submit via email or website.
8. Startup Bytes
Startup Bytes (www.startupbytes.in), launched in 2025 in Gurugram, reaches 1 million readers with tactical founder stories. Pitch via email, focusing on growth strategies or pivots.
9. VCCircle
VCCircle (www.vccircle.com), part of News Corp, focuses on venture capital and investments, reaching 0.8 million readers. It’s ideal for funding-focused startups. Submit via their website or editorial contacts.
10. TechPluto
TechPluto (www.techpluto.com) showcases emerging tech startups, reaching 0.7 million readers. Their product launch features attract innovators. Submit via their website form with a tech-driven angle.
Crafting a Compelling Pitch
To get featured, tailor your pitch:
- Highlight Impact: Share metrics like user growth or funding (e.g., “Reached 100K users in 12 months”).
- Tell a Story: Emphasize personal struggles, like Zerodha’s Nithin Kamath’s financial inclusion journey.
- Be Concise: Keep pitches under 150 words, with a clear problem-solution narrative.
- Align with Focus: Match YourStory’s inspirational tone or Entrackr’s tech insights.
Trends and Insights
A 2025 Startup India report noted a 25% rise in regional startup coverage, with platforms like IndianStartupNews leading. Women-led startups, now 20% of the ecosystem, are gaining traction, as seen in YourStory’s features on leaders like Falguni Nayar. The graph below shows the surge in startup media articles:
Graph: Startup Media Articles (2020-2025)
Source: Estimated from platform reports and industry trends
This 200% growth reflects the rising demand for startup stories, particularly for emerging ventures in Tier-2/3 cities.
Challenges and Opportunities
With over 2,000 startups pitching monthly, only 10-15% get featured due to editorial filters. Unique angles, like social impact or regional innovation, boost chances. For instance, India News Bulletin’s coverage of a startup’s national competition role stood out. Networking at events like ET Soonicorns Summit can connect founders with editors.
Conclusion
Platforms like YourStory, Inc42, India News Bulletin, IndianStartupNews, StartupReporter.in, Economic Times Startups, Entrackr, Startup Bytes, VCCircle, and TechPluto are pivotal for emerging startups seeking visibility. By crafting metric-driven, compelling pitches and leveraging these portals’ accessibility, founders can amplify their stories, secure funding, and build trust. In India’s thriving startup ecosystem, these news portals are key to unlocking your venture’s potential.
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Last Updated on: Monday, July 28, 2025 5:36 pm by Hemang Warudkar | Published by: Hemang Warudkar on Monday, July 28, 2025 5:36 pm | News Categories: News, Startup, Trending
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